Pure Chocolate

Beautiful chocolate with no added flavours

From the sweetest milk to the darkest dark, here are some of the very best chocolate bars available in the UK today.

Pure Chocolate

Our Guide to Pure Chocolate

Milk Chocolates

The creaminess and smoothness are usually what matters when it comes to plain milk chocolate. Mackie’s Traditional Milk has the creaminess of supermarket brands but a bit more chocolatey with 30% cacao and a smoother mouth feel. Try Lotte chocolate’s ‘Ghana’ bar for the ultimate in smooth mouthfeel. All the way from Japan, its smoothness is unmatched. If you’d like even more cacao in a classy wrapper, try Coco’s Columbian 40% bar.

‘Dark Milk’ Chocolates

The best of both worlds. ‘Dark Milk’ chocolates are milk chocolates with a high percentage of cacao. This means you get the milky sweetness of a milk chocolate with the rich flavours of cacao. Some of the most popular among Chocolatarium visitors are Willie's Milk of the Star with (54%) with it’s deep flavours of caramel and thick texture.

Chocolate Tree‘s Marañón made with cacao from Peru is one of the richest flavoured milk chocolates at 60%. It has deep flavours of raisins and dark fruits but keeps the creaminess of milk chocolate and pairs amazingly well with a Pedro Ximenez Sherry! 

Dark Chocolates

For premium, high-quality bean-to-bar craft chocolate, take a look at the following ranges...

Duffy’s makes micro-batch, stone-ground chocolate with a textured mouthfeel. His 72% range is a fabulous way to compare different flavour notes of cacao from different parts of the world.

Chocolate Tree’s careful roasting preserves the unique and distinct flavour profiles of the cacao beans. Their Piura bar is fabulous for those who love dark chocolate with honey and citrus notes. Their generous additions of cocoa butter results in smooth textures and melty mouthfeel.

Willie’s Cacao is one the best known bean-to-bar makers in the UK and their chocolate bars can be found in some supermarkets. Willie’s absolute dedication to pure, simple ingredients (his dark chocolate bars contain only cacao and sugar) and his long “conching” times of up to 21 days, lets the natural flavours of the cacao shine through. Willie’s showcases the distinct flavours of cacao from Peru, Venezuela, Colombia, Madagascar and Indonesia, and their chocolate has a melty and slightly sticky mouthfeel.

MIA (Made in Africa) is chocolate that is both grown and manufactured in Africa. They create bars with a smooth texture and are great at bringing out the natural fruitness of Madagascan cacao.

At Bare Bones, their meticulous roasting brings out rich flavours and long hours grinding the chocolate result in a lovely smooth texture. Their passionate attention to detail creates outstanding chocolate which has won many awards.

For Extra Dark, 100% Cacao

100% chocolate is made only from cacao but the taste and mouthfeel can vary widely depending on where the beans are from, how they transformed into chocolate and by how much additional cocoa butter is added.

MIA’s Madagascar 100% is smooth with subtle hints of fruit taking the edge off the bitterness of the pure cacao. Willie’s Venezuelan 100% has a nuttier flavour and stickier mouthfeel. Chocolate Tree’s 100% Belize has a sourness expected from 100% cacao that is softened with the silky smooth mouthfeel from generous proportions of cacao butter.

White Chocolate

White chocolate is made with cacao butter (rather than cacao solids) so there is less variation in flavor than with milk or dark chocolate. Willies creamy white El Blanco has no added vanilla and a natural, clean flavour. Montezuma’s Great White with a little added vanilla has a deeper flavour and more sweetness.

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44 products

Traditional Dairy Milk Chocolate
Traditional Dairy Milk Chocolate
Traditional Dairy Milk Chocolate
Mackie's
Milk ChocolatePure Chocolate
£2.25
Mackie's 70% Dark Chocolate
Mackie's 70% Dark Chocolate
Mackie's 70% Dark Chocolate
Mackie's
Dark ChocolatePure Chocolate
£2.25
Great White Creamy Vanilla Organic White Chocolate
Great White Creamy Vanilla Organic White Chocolate
Great White Creamy Vanilla Organic White Chocolate
Montezuma
White ChocolatePure ChocolateVanilla
£3.50
Belize Black 100% Pure Cacao
Belize Black 100% Pure Cacao
Belize Black 100% Pure Cacao
Chocolate Tree
Dark ChocolatePure Chocolate
£6.95
Piura "Chillique" 70% Dark Chocolate
Piura "Chillique" 70% Dark Chocolate
Piura "Chillique" 70% Dark Chocolate
Chocolate Tree
Dark ChocolatePure Chocolate
From £3.95
Marañón 60% Dark-Milk Chocolate
Marañón 60% Dark-Milk Chocolate
Marañón 60% Dark-Milk Chocolate
Chocolate Tree
Dark-Milk ChocolatePure Chocolate
£3.50
Milk Hot Chocolate
Milk Hot Chocolate
Chocolate Tree
Milk ChocolatePure ChocolateHot Chocolate
£8.50
Isle of Skye Sea Salt Dark Chocolate
Isle of Skye Sea Salt Dark Chocolate
Isle of Skye Sea Salt Dark Chocolate
COCO Chocolatier
Dark ChocolateIsle of Sky Sea Salt
£6.00
Naturally Pink Ruby Chocolate
Naturally Pink Ruby Chocolate
Naturally Pink Ruby Chocolate
Guppy's
Ruby Chocolate
£4.40
Milk Chocolate with Sea Salt Flakes
Milk Chocolate with Sea Salt Flakes
Milk Chocolate with Sea Salt Flakes
Willie's Cacao
Milk ChocolatePure ChocolateSalted
£2.99
Dark Hot Chocolate
Dark Hot Chocolate
Chocolate Tree
Dark ChocolatePure ChocolateHot Chocolate
£8.50
El Blanco White Chocolate
El Blanco White Chocolate
El Blanco White Chocolate
Willie's Cacao
White ChocolatePure ChocolateVanilla
£2.99
Cold Brew Oat M!lk Chocolate
Cold Brew Oat M!lk Chocolate
Cold Brew Oat M!lk Chocolate
Otherly
Vegan Milk ChocolateOatsCoffee
£4.99
Pure 100% Single Origin Dark Chocolate
Pure 100% Single Origin Dark Chocolate
Pure 100% Single Origin Dark Chocolate
Chocolarder
Dark ChocolatePure Chocolate
£6.15
Milk of the Stars Indonesian 54% Milk Chocolate
Milk of the Stars Indonesian 54% Milk Chocolate
Milk of the Stars Indonesian 54% Milk Chocolate
Willie's Cacao
Milk ChocolatePure Chocolate
£2.99
Belize Maya Mountain 75% Dark Chocolate
Belize Maya Mountain 75% Dark Chocolate
Belize Maya Mountain 75% Dark Chocolate
Chocolate Tree
Dark ChocolatePure Chocolate
From £3.95
Colombian 40% Milk Chocolate
Colombian 40% Milk Chocolate
Colombian 40% Milk Chocolate
COCO Chocolatier
Milk ChocolatePure Chocolate
£6.00
Willie's Medellin Cacao Luxury Hot Chocolate
Willie's Medellin Cacao Luxury Hot Chocolate
Willie's Cacao
Dark Chocolate
£6.68
Oat Milk Chocolate
Oat Milk Chocolate
Oat Milk Chocolate
Guppy's
Vegan Milk ChocolateOats
£4.40
Porcelana Rare 85% Dark Chocolate
Porcelana Rare 85% Dark Chocolate
Porcelana Rare 85% Dark Chocolate
Chocolate Tree
Dark ChocolatePure Chocolate
From £3.95
Highland Cow Milk Chocolate Tile
Highland Cow Milk Chocolate Tile
Highland Cow Milk Chocolate Tile
New Chocolate Co.
Pure Chocolate
£4.60
Sold Out
Corazón del Ecuador 43% Dark-Milk Chocolate
Corazón del Ecuador 43% Dark-Milk Chocolate
Corazón del Ecuador 43% Dark-Milk Chocolate
Duffy's
Dark-Milk ChocolatePure Chocolate
£5.65
Millot Farm 80% Single Origin Dark Chocolate
Millot Farm 80% Single Origin Dark Chocolate
Millot Farm 80% Single Origin Dark Chocolate
Chocolarder
Dark ChocolatePure Chocolate
£6.15
Corazón del Ecuador 72% Dark Chocolate
Corazón del Ecuador 72% Dark Chocolate
Corazón del Ecuador 72% Dark Chocolate
Duffy's
Dark ChocolatePure Chocolate
£5.65